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Dutch Bros Coffee Back 2 Cool
Project type
Creative Direction, Photography, Videography, Graphic Design
Date
May-August 2023
In 2023 I led an innovative project as Creative Director, Photographer, Videographer, Video Editor, and Graphic Designer for Dutch Bros Coffee's "Back 2 Cool" ecommerce collection. This dynamic collection featured branded back-to-school items, blending Dutch Bros' vibrant identity with practicality.
Creative Direction: Set the visual tone and ensured brand consistency.
Photography/Videography: Captured products in relatable settings.
Video Editing: Created engaging product teasers and showcases for social media.
Graphic Design: Infused Dutch Bros identity into designs.
As a multi-faceted team member, I successfully brought Dutch Bros' Back 2 Cool collection to life, creating an immersive brand experience that resonated with diverse audiences.