Sun Devil Fitness Brand Book

As the Marketing Coordinator at the Sun Devil Fitness Center, I developed and designed a comprehensive brand guidelines book. This book serves as a centralized resource, providing clear instructions and examples for maintaining a consistent brand identity across all marketing channels.

The brand guidelines book outlines the proper usage of the Sun Devil Fitness Center's logo, typography, color palette, and other visual elements. It showcases the brand's personality, values, and desired tone through engaging design elements.